Cisco Demand & ABX Account Based Marketing Leader 

United States, California, San Jose 

694834954

The application window is expected to close on: September 25, 2025.

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

• Partner with the field marketing/product events team to implement and execute effective multi-channel demand generation programs that drive qualified leads, deliver measurable results, and align to sales goals
• Build and execute account-specific marketing strategies to engage decision-makers at key accounts
• Identify and nurture high-value leads, guiding them through the buyer’s journey to create sales-ready opportunities
• Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team’s objectives
• Partner with sales and GTM teams to understand buyer personas, messages, pain points and deliver tailored marketing programs to drive engagement and align on integrated efforts
• Savvy in utilizing and creating Salesforce and BI reports and dashboards to monitor campaign performance, analyze data, and optimize strategies for improved ROI
• Plan and execute webinars and events that contribute to lead generation and nurture potential customers through the sales funnel
• Prepare detailed reports on performance, providing insights and recommendations for continuous improvement and funnel gaps
• Continuously test and iterate to maximize ROI on all marketing activities

• Bachelor's degree in Marketing, Business, or a related field.
• 12-15 years of experience in marketing, with a focus on ABX, field marketing, or demand generation
• Proven track record of planning and executing successful webinars and events
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

• Experience in a B2B marketing and familiarity with the AI ecosystem
• Familiarity with marketing automation tools and CRM systems (Salesforce, Eloqua)
• Creative problem-solving skills and a strategic mindset