CheckPoint Account-Based Marketing Manager 

Israel, Tel Aviv District, Tel Aviv-Yafo 

872032706

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

• Develop and implement a strategic ABM framework to target key accounts and drive engagement.
• Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
• Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
• Manage and monitor marketing budgets within an ROI-driven marketing strategy.
• Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
• Collaborate with content and creative teams to develop targeted messaging and assets.
• Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
• Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
• Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
• Stay up to date on industry trends and best practices in ABM to continually refine strategies.

• 4+ years of experience in ABM, B2B marketing, or demand generation.
• Experience managing paid campaigns in large scales (over $100K a month), on either: Google Ads / Facebook / LinkedIn / Taboola / Outbrain / Etc.
• B.A./B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields.
• Highly proficient in spoken and written English - a must
• Experience in SaaS, B2B, Cyber Security Company - a huge advantage.
• Strong understanding of account-based marketing principles and best practices.
• Experience with ABM platforms (6sense, TechTarget, etc.), CRM (Salesforce, etc.), and marketing automation tools (HubSpot, Marketo, etc.).
• Experienced in working with marketing analytics tools (Google Analytics, GTM, Looker, PowerBI, etc.)
• Proven ability to work cross-functionally with sales and marketing teams.
• Data-driven mindset with the ability to analyze campaign performance and optimize for results.
• Excellent communication and project management skills.