Citi Group Head Acquisitions Marketing Strategy Deposits 

United States, New York, New York 

693268177

Key Responsibilities

• Lead the development and execution of Retail Acquisitions Checking offers, campaigns, and strategy
• Drive Checking Acquisitions growth by assessment of the competitive landscape, optimization of existing channel performance and identification of new product placement opportunities.
• Partner with analytics on robust and timely tracking, and forecasting to help evaluate program performance across all response acquisition channels, aiding in the development of future strategies.
• Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities.
• Apply critical thinking skills to identify and size new acquisition opportunities, assess customer impacts, and make new recommendations to drive business growth.
• Maintain an extreme focus on detail while managing marketing campaigns with flawless execution and adhering to risk and control policies and agenda

Key Skills and Leadership Competencies

• Competitive Drive – someone with a competitive nature that is motivated by exceeding plan targets and thrives on delivering results. A strong sense of accountability and decisiveness in a strong work ethic culture
• A Curios, Analytical Mindset – the ability to interpret complex analytics into highly effective decision making which drives competitive advantage.
• A Natural Influencer – someone with strong communication and presentation skills. Able to deliver compelling narratives in a highly matrixed, cross-functional environment.
• A Resilient Growth Mindset – the perseverance and resilience required to consistently perform in a competitive environment.
• An Outstanding facilitator - able to partner with business project leads and stakeholders to brainstorm, evaluate, select and implement solutions to project issues.
• An Excellent Collaborator - Promote a culture of teamwork across organizational boundaries; willing to break down functional silos to optimize business results and to facilitate the overall growth of the Citi franchise.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 10+ years business experience,
• Direct to consumer marketing and banking products experience required.
• Creative design and content development experience.
• Martech, adtech and project management workflow tool experience i.e. Confluence, Jira, Aprimo, iHandle preferred
• Financial services industry experience preferred.
• Track record of delivering strategies to deliver exceptional customer and digital experiences.
• Demonstrated technical knowledge and general management skills.
• Ability to lead and collaborate with others in a team enviroment.
• Understanding and experience across a broad range of digital capabilities, tools, and best practices is highly desired.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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