Citi Group Retail Deposits Acquisitions Growth Lead VP 

United States, Florida, Jacksonville 

341858989

The VP will manage and execute compelling new creative experiences and messaging and implement a Test and Learn agenda. They will have strong performance marketing discipline and rigor in meeting and exceeding goals and KPIs driven by these marketing tactics. Prior experience in Retail Banking or Financial Services industry is preferred, as well as the ability to foster an environment of operational excellence and continuous improvement.

Key Responsibilities

• Design and flawlessly execute marketing campaigns to drive acquisitions growth.
• Own the campaign project management, working with internal partners to develop campaign schedules and ensure campaigns are delivered on time across channels.
• Focus on finding efficiencies within existing process to streamline and accelerate the campaign execution model.
• Track and analyze campaign results, providing updates to senior leadership and cross-functional partners on an as needed basis.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years business experience.
• Direct to consumer marketing and banking products experience required.
• Creative design and content development experience preferred.
• MarTech and project management workflow tool experience (i.e. Confluence, Jira, Aprimo, iHandle, etc.) preferred.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Curious self-starter who can be partner-focused while coordinating multiple projects with varying timelines simultaneously.
• Comfortable managing projects and gaining alignment across multiple stakeholders.
• Superior attention to detail, with a process-oriented mindset.
• Excellent interpersonal, listening, and relationship-building skills.
• Strong communication and presentation skills.
• Promotes a culture of collaboration and teamwork across organizational boundaries.
• Comfortable working in a highly matrixed, complex environment

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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