Airbnb Influencer Lead EMEA 

Germany 

684241655

The difference you will make:

As, you’ll be responsible for crafting a regional influencer strategy that aligns with global priorities while championing local goals. You’ll design and execute high-impact campaigns that drive discovery, elevate brand consideration, and foster genuine advocacy spanning platforms like TikTok, Instagram, and YouTube. Your work will span both consumer inspiration and brand reputation, whether that’s highlighting lesser-known travel destinations or shaping conversations around housing and trust.

A typical day:

• Lead the development and implementation of a regional advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles

• Work with country teams to cultivate and manage relationships with social-first content creators and influencers.
• Oversee external agencies to foster an environment that inspires and facilitates authentic storytelling.
• Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies.
• Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies.
• Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr.
• Provide expert consultation on local influencer strategies, offering best practices and ensuring alignment with global strategies and campaigns.
• Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns.
• Establish the brand and the influencer management team as thought leaders in the industry.
• Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand's influencer program to new heights.

Your expertise:

• Extensive experience in influencer work
• Bachelor’s Degree
• Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube
• Know-how in creating influencer strategies focusing on brand reputation
• Comfortable with working across different countries and cultures
• Experience with working across different European markets and an understanding of the regional influencer landscape (Italy, Germany, UK, France, Spain)
• Proven experience in building and managing networks of agency partners across countries
• Proven body of work and direct 1:1 experience working with influencers, including passion-based and tech/ product for large-scale and bespoke brand collaborations
• Excellent writing and verbal communication skills
• Experience working with and managing multiple stakeholders
• Excellent attention to detail
• A passion for pop culture and trends
• Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ

Offices: France, Germany, Italy, London, United Kingdom, Spain