Airbnb Global Influencer Lead 

United States 

663059658

A Typical Day:

• Lead the development and implementation of a global advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles
• Cultivate and manage relationships with social-first content creators and influencers.
• Oversee external agencies to foster an environment that inspires and facilitates authentic storytelling.
• Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies.
• Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies.
• Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr.
• Provide expert consultation on global influencer strategies, offering best practices and ensuring alignment with market/regional strategies and campaigns.
• Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns.
• Establish the brand and the influencer management team as thought leaders in the industry.
• Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand's influencer program to new heights.

Your Expertise:

• 10+ years experience in influencer work
• Bachelor’s Degree
• Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube
• Proven body of work and direct 1:1 experience working with influencers, including passion-based and tech/ product for large-scale and bespoke brand collaborations
• Strong influencer relationships
• Excellent writing and verbal communication skills
• Experience working with and managing multiple stakeholders
• Excellent attention to detail
• A passion for pop culture and trends
• Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ

Offices: United States