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The Social Strategist role will sit within the Brand, Communications and Social team supporting a Market in EMEA. Strong knowledge of written and spoken English is vital and fluent knowledge of German language would be an advantage. As a valued member of the team, you will connect with internal and external target audiences to drive attention, advocacy and action for IBM while uncovering trends and insights. In the role you will work closely with all areas of marketing and communications to infuse social activity into their work – creating strong relevance, preference and an emotional connection to IBM, its offerings and capabilities.
Core tasks:
Management and execution lead for market brand social accounts: strategy, execution, issues, compliance and CX to ensure we listen and engage with our audience.
Organic strategy for global brand advertising and social assets: drawing upon local market priorities, moments and audience insights to identify engaging opportunities to adapt, transcreate and launch brand and social creative assets using social, influencers, employee advocacy, ecosystem partners, etc.
This is a Hybrid role, attendance at the office will be required only 3 times per week.
Required Technical and Professional Expertise
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