Elevate user engagement through strategic content design, fostering inclusive and intuitive digital experiences.
Job responsibilities
- Develop and implement content design strategies for multiple components of a product or a series of small products, ensure alignment with business requirements and user experience goals
- Facilitate end-to-end discovery workshops with designers to gain a better understanding of the underlying narrative and optimal content architecture required to make the product intuitive and highly usable
- Use content models and taxonomies to design, structure and organize digital content to effectively guide customers through the experience and simplify complex technical concepts
- Collaborate with cross-product teams to develop consistent voice and narrative structures across products and services
- Champion inclusive language for a diverse audience, ensure seamless, positive interactions throughout the customer journey
- Advocate for the user's perspective when collaborating with the Agile Design Quad including Product Managers, other Designers and Engineers to plan roadmaps, gather requirements, and structure the work
- Identify, raise and evangelize new user-led strategies and opportunities with design leaders and within the Quad that have direct business impact and rationale.
- Create high quality content design deliverables and artifacts including but not limited to strategy presentations, customer journeys, future state/art of the possible experiences; Figma boards, prototypes, etc. Educate, socialize and evangelize blueprints across teams
- Participate in customer research, content testing and data insights to refine the content strategy iteratively; and showcase the positive outcomes of content enhancements through data-driven reports to stakeholders
- Navigate the organization for content compliance, including legal and accessibility reviews
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture, focusing on digital products and platforms
- Ability to design effective content architecture, organizing and structuring content for enhanced user experience and easy navigation within products or websites
- Expertise in written and verbal storytelling, crafting clear, engaging content that effectively clarifies complex concepts for diverse audiences, adhering to industry standards and best practices
- Extensive experience facilitating workshops for product and experience design, creating compelling content journeys
- Advanced technical literacy and deep understanding of content platforms and their impact on user experience
- Record of success building content strategies for complex end-to-end experiences in alignment with customer needs and business goals
- Extensive experience working with brand and copy standards, including style, voice and tone
- Experience using and leading Design Thinking and Human-centered design methods with cross functional teams
- Can direct self and others in both planning and structuring the work and executing on expected levels of quality
Preferred qualifications, capabilities, and skills
- Advocate for Accessibility Guidelines and Inclusive Design practices
- Experience working in agile design environments
- Comfortable with structuring and planning design work for cross-functional teams
- Able to show how their understanding of technical constraints and opportunities informed design solutions