Elevate user engagement through strategic content design, fostering inclusive and intuitive digital experiences.
In this role, you will help to lead, define and shape how content shows up across our customer experiences and new value propositions – aligning GTM(Go-to-market), offering, and key moments of truth for our cardholders. This is inclusive of anything from unboxing, to digital touchpoints, to servicing. An ideal candidate will have a strong consultative muscle and can partner effectively with product, GM, and other cross-functional partners to both gather necessary inputs and get to winning outcomes.
Job responsibilities
- Develop and implement content design strategies for multiple components of a product or a series of small products, ensure alignment with business requirements and user experience goals
- Facilitate end-to-end discovery workshops with designers to gain a better understanding of the underlying narrative and optimal content architecture required to make the product intuitive and highly usable
- Use content models and taxonomies to design, structure and organize digital content to effectively guide customers through the experience and simplify complex technical concepts
- Collaborate with cross-product teams to develop consistent voice and narrative structures across products and services
- Champion inclusive language for a diverse audience, ensure seamless, positive interactions throughout the customer journey
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture, focusing on digital products and platforms
- Ability to design effective content architecture, organizing and structuring content for enhanced user experience and easy navigation within products or websites
- Expertise in written and verbal storytelling, crafting clear, engaging content that effectively clarifies complex concepts for diverse audiences, adhering to industry standards and best practices
- Extensive experience facilitating workshops for product and experience design, creating compelling content journeys
- Advanced technical literacy and deep understanding of content platforms and their impact on user experience
Preferred qualifications, capabilities, and skills
- Banking industry experience and familiarity with products and delivery areas
- Strong content and presentation craft
- A player/coach mentality
- Comfort with ambiguity and a bias towards action
- Knowledge and comfort in partnering with researchers and designers