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Portfolio Management
- Manage the local product portfolio based on market and competitor landscape
- Design a go-to Market Plan for incoming products encompassing all internal (support teams) and external stakeholders (Dealers and Distributors)
- Act as the key person for creating joint business plans with strategic accounts and for penetrating emerging channels
Brand Management
- Ensure the strong, premium and aspirational positioning of the category and Sony branding considering ROI
- Forecasting, Pricing, Promotion and P&L Management
- Create a sales plan and forecast based on product competitiveness, business and market trends, using in-depth data analysis
- Create a pricing and promotion plan, and manage Profit and Loss based on product sales and business trends, using in-depth data analysis
Channel Management
- Come up with strategies and promotions that will ensure profitability in our sales channels
- Strengthen and establish Sony brand presence in our sales channels with efficient and ROI-based shopfront management including retail executions, VMD and promoter management
Operations, Analysis and Reporting
- Oversee all daily, weekly, monthly and annual category operations
- Generate data-based high-level analysis and reports to be shared with internal local, Regional and Global stakeholders covering product, category, business and market performance