Sony Product Marketing Specialist - DI 

Philippines, Taguig 

651530534

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Portfolio Management

• Manage the local product portfolio based on market and competitor landscape
• Design a go-to Market Plan for incoming products encompassing all internal (support teams) and external stakeholders (Dealers and Distributors)
• Act as the key person for creating joint business plans with strategic accounts and for penetrating emerging channels

Brand Management

• Ensure the strong, premium and aspirational positioning of the category and Sony branding considering ROI
• Forecasting, Pricing, Promotion and P&L Management
• Create a sales plan and forecast based on product competitiveness, business and market trends, using in-depth data analysis
• Create a pricing and promotion plan, and manage Profit and Loss based on product sales and business trends, using in-depth data analysis

Channel Management

• Come up with strategies and promotions that will ensure profitability in our sales channels
• Strengthen and establish Sony brand presence in our sales channels with efficient and ROI-based shopfront management including retail executions, VMD and promoter management

Operations, Analysis and Reporting

• Oversee all daily, weekly, monthly and annual category operations
• Generate data-based high-level analysis and reports to be shared with internal local, Regional and Global stakeholders covering product, category, business and market performance