Develop annual Marketing strategy and plan, ensuring the implementation of the strategies and key initiatives defined for IC Portfolio (Stents, Balloons, or others)
Develop and follow-up action plans driven by the strategy plan, to be implemented by Sales Team.
Ensure sales achievement, profitability, market share, and growth of the category under responsibility.
Define, Prepare, and implement Communication and Promotional Campaigns; brochures, materials, and sample book focused on the sales channel attended and with the Sales Team according to target.
Identify customer, patient, and market needs, as well as, competitor trends.
Manage patient / Customer journey and adapt it to the strategy.
Develop and enhance relationships with external customers including physicians, KOL’s, and medical associations.
Develop and enhance relationships with internal customers from ICG division, LATAM, and other areas to collaborate in daily work.
Define strategy aligned with therapies areas including products and educational strategic programs to educate physicians.
Lead Market Knowledge: Insights Competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, and patient model.
Work closely with the Sales team in evaluating business conditions. Identify creative sources of information that can help inform our strategic business plans. Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information.
Lead Brand or Portfolio projects and new Product Launches.
Manage OPEX assigned.
Execute and develops forecast for the brands or portfolio assigned.
Required Qualifications
Bachelor's degree. (Marketing, Administration, Biomedical Engineering or similar)
Base in Mexico City
>2 years of experience in the area of Marketing/Commercial/ Medical Devices or Pharma. – max 6
At least 1 year of experience in Digital Marketing
Demonstrable marketing and/or commercial skills
Experience leading and managing Projects.
Advanced English
Communication Skills
Proactive
Customer relationship skills
Excellent organizational and time management skills
Ability to work as part of a team.
Excellent analytical, communication, and presentation skills MUST
Preferred Qualifications
Coordination and leadership of projects with external and internal suppliers
Ability to manage multiple projects at the same time NTH