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Adidas SENIOR KEY ACCOUNT MANAGER MONTH FTC 
Vietnam, Ho Chi Minh City 
624239940

18.11.2024

Purpose & Overall Relevance for the Organization:

  • To drive profitable and sustainable market share growth for both adidas and JD Group within the assigned categories.

Key Responsibilities:

  • Operate credibly as the Senior Key Account Manager for your designated category, be the category expert with leading industry & product knowledge. Have a clear understanding of the JD consumer and how we WIN with them.
  • Build & drive against Category Plans supporting overall SBP, working collaboratively with internal & external counterparts & colleagues. Driving change & new initiatives forward with the key stakeholders.
  • Development and evolvement of the range planning & GTM process to support seasonal input into the Global inline range and to support JD with the planning & framework for future SMU & inline ranges
  • Conducting best in class quarterly sell-ins ensuring achievement of sales, share & margin targets
  • Be the interface between CTC, Brand Activation & the customer. Ensure regularity and clarity of communication with all touchpoints and highlight any areas which require support or actions.
  • Weekly, monthly and quarterly sell-out analysis across all territories, stores & online to understand trends and identify any opportunities or challenges. Ensure that the information is shared with the key internal & external stakeholders where relevant. Put clear actions in place where needed.
  • Monitor and report on customers and competitors’ activities and propose/initiate/take actions
  • Co-ordinate customer and account teams at key milestones throughout the inline & SMU GTM process and ensure process evolves to best service the customer and brand.
  • Regular weekly and monthly internal forecasting, adhering to agreed minimum standard levels
  • Proactive, best in class order-book management driving conversion whilst adhering to margin targets. Driven by regular intake planning with JD B&M team
  • Work with Marketing counterparts to drive the plan for your focus category/categories in line with brand objectives. Ensure a bespoke approach to sell against whilst ensuring flexibility and agile approach in season.
  • Close working relationship with CTC to support a smooth end to end SMU & inline process.
  • Working closely with DTC counterpart to drive online sales and growth in-line with Category Plan/ SBP ambitions. Regular online store checks to feedback & input to the business/ JD to support net sales & share gains.

Key Relationships:

  • CTC, SKAM counterparts in Europe/ North, AO,
  • JD BAM/ Demand Planning, MO&O, Finance, Credit
  • Developing strong relationships with account B&M teams

Knowledge, Skills and Abilities:

  • SKAM/ Key Account Manager with proven record of success
  • High degree of commercial & business acumen
  • Strong product knowledge to support SMU creation
  • Strong interpersonal skills (communication / negotiation)
  • Proven methodological & analytical skills (business planning, strategic development)
  • Broad and deep functional skills (sales, logistics, Finance, IT)
  • Knowledge of the adidas group business along with external industry experience
  • Mental flexibility, initiative and determination
  • Highly organized and effective in prioritizing

Knowledge, Skills and Abilities

Functional: >2 years’ sales experience, ideally combined with experience of different functions

Industry: Apparel/fashion/footwear- product background preferred

Exposure: Sports or fashion industry preferred

Skills/ Knowledge: Advanced negotiation strategies and very good product knowledge