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Adidas KEY ACCOUNT MANAGER 
Vietnam, Ho Chi Minh City 
54054527

18.11.2024

Key Responsibilities:

  • To represent the assigned account (s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces
  • To understand the assigned accounts and categories and document this by Account Fact Books
  • Drive sell in & sell out for EU international markets, understand the marketplace dynamics and trends, spending time in market whilst input into the creation process
  • Be key contact for Joint Ventures banners Cosmos, MIG acting as the interaction with the International Buying team and supporting account development in these markets
  • To support the development of account strategies, formalizing them by Strategic Account Plans and get sign-off by the direct superior
  • To sell-in and agree on sell-out support and formalize this by Account Marketing Plans jointly with SKAM
  • To monitor sell-out and the order book continuously and ensure reliable and cost efficient supply for the account
  • To support negotiation and enforcement of adidas trade terms
  • To measure progress on own KPIs
  • To report to all superiors along MIS guidelines (KAM standard reports)
  • To monitor and report on customers and competitors activities and propose/initiate/take actions
  • To provide realistic plans and forecasts on customer performance
  • To ensure customer compliance with agreements

Key Relationships:

  • Buyers (across both accounts), All Sales, RSM, Respective BU’s, Trade Marketing, Brand Marketing, Sales Planning, Business Planning, Customer Service, Credit Management, Finance
  • To growMarket shares within assigned KA(s) and categories


Knowledge, Skills and Abilities:

  • Proven experience in Selling and Negotiating
  • Strong communication skills: written, oral and presentation
  • Strong industry knowledge, across divisions of footwear, apparel and accessories/equipment
  • Understanding of local markets’ consumers, accounts, economic environment and commercial needs

Requisite Education and Experience / Minimum Qualifications:

  • Proven experience within a Key Account Selling Environment
  • Degree in sports or sports related subject or relevant industry experience
  • Proven sales experience ideally within the sport / retail sector