Cisco Sr AMER Field Marketing Manager 

United States, Texas, Allen 

621870457

As a critical marketing partner to the AMER Field Marketing & Channel organization, your responsibilities will include:

• Develop and implement comprehensive channel marketing strategies that align with Webex’s Global Collaboration Partner Sales goals and drive partner engagement.
• Design and implement to-, through-, and with-partner programs that improve industry awareness and generate leads and pipelines.
• Work closely with Global Collaboration Partner Sales, Field Marketing, Demand Gen, and other cross-functional teams/internal partners to drive joint demand generation and align on critical initiatives.
• Regularly assess and prioritize partners based on business needs, communicating these priorities to relevant partners.
• Collaborate with the coordinated marketing department and wider teams to develop compelling messaging for priority partners.
• Establish critical metrics based on marketing priorities, implement marketing plans, and measure/report on outcomes.
• Build and deliver partner-ready demand-generation programs to drive new opportunities into the sales pipeline.
• Analyze the efficiency of marketing programs and provide recommendations for future improvements.
• Identify, develop, and handle effective marketing and sales collateral for campaigns and the Webex website, demonstrating internal and agency resources.

• 9-11 years of proven experience in B2B channel marketing, including working with vendors, resellers, or distributors.
• Bachelor's degree in marketing or related field
• Deep understanding of direct sales organizations and partner ecosystems, including how they collaborate and operate.
• Experience working within the AI ecosystem, either delivering AI solutions or collaborating with ecosystem
• Experience in packaging and delivering channel demand programs to partners, budgeting, and funding processes.
• Experience using Salesforce reports and dashboards, and Tableau dashboards.

• Proficient in various approaches to marketing to, through, and for partners.
• Excellent communication and influencing skills, with the ability to work effectively with multiple partners.
• Strong project management skills.
• Strong analytical skills to evaluate program performance and identify areas for improvement.

We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).