Adidas MANAGER BRAND PARTNERSHIP & SPORTS MARKETING 

Italy, Lombardy 

618900768

Key Responsibilities:

Partner Acquisition & Engagement

• Support the identification, acquisition, and retention of top-tier and next-generation brand partners aligned with adidas’ strategic vision.

• Assist in negotiating, maintaining, and renewing partner contracts in line with Global Sports Marketing Policy and allocated budgets.

• Enable industry-leading partner activations that drive brand and product visibility.

• Act as the key liaison between partners and internal teams including Brand Activation, PR, Omni-Channel, and Sales.

• Deliver excellent service and nurture strong relationships with partners and key industry stakeholders.

Activation & Performance Management

• Plan, manage, and execute partner activation calendars in alignment with regional strategies and key brand milestones.

• Oversee the Thailand partner seeding program — manage product ordering, prioritization, seeding lists, and reporting.

• Drive campaign amplification through partner networks by facilitating publishing briefs and tracking performance/ROI.

• Monitor and optimize entitlements to maximize partnership value.

• Ensure cohesive consumer-facing activations through close collaboration with CtC, Brand Activation/Digital, PR, and Omni-Channel teams.

• Plan, manage and execute the adidas Running Bangkok club, driving community growth, runners acquisition and engagement initiatives in alignment with Global adidas Running strategies.

Reporting & Budget Management

• Maintain up-to-date partner profiles, including contracts, social media metrics, and activation plans.

• Monitor and manage the partner portfolio budget, supporting mid-term planning for operational efficiency.

• Manage seasonal product orders and ensure timely and accurate product delivery to partners.

• Ensure all partner-related reporting is delivered on time and in full (OTIF).

Key Relationships:

• Country Management team

• Country Brand team

• SEA Brand team

• External agencies

Knowledge, Skills and Abilities:

• Strong understanding of the sports, entertainment, and influencer marketing landscape in Thailand.

• Proven ability to manage multiple stakeholders and deliver high-impact activations.

• Excellent organizational, communication, and relationship management skills.

• Data-driven mindset with an eye for detail and performance optimization.

• Passion for culture, sports, and the adidas brand.

• English: Fluent written/ spoken

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing/Advertising or related course

• Business background will be an advantage

• Min 5 years’ experience with a mix of brand, consumer and trade marketing

• Ideally experience and exposure in Sports

• Media planning, digital marketing and budget tracking experience a plus

• Local market knowledge