Adidas MANAGER BRAND COMMUNICATIONS 

Italy, Lombardy 

860896189

Purpose & Overall Relevance for the Organization:

Lead the Communications Strategy for Training and Other Sports (Hockey, Rugby, Tennis, Padel, among others) ensuring consistent execution across all communication channels supporting brand and category objectives.

Key Responsibilities:

• Plan, coordinate, execute and report the communication strategy for Argentina aligned with global priorities and local moments to maximize the brand voice and positioning.
• Manage marketing working budget to ensure all implementations comply with approved plans following investment behind category priorities.
• Brief and manage internal/external cross-functional teams and agencies in order to align, plan and execute campaigns covering every consumer touchpoint in the adidas ecosystem.
• The Brand Communication Manager leads: Media Plans, PR Plans, Partner Activations, Shootings, Brand Events, Communities, Partnerships, etc.

Key Relationships:

• Internal teams: Local Marketing, Regional BU, Digital activation, Newsroom.
• External teams: Media Agency, PR Agency, Production companies, Events agencies, Partners and Media.

Requisite Education and Experience / Minimum Qualifications:

• Marketing or communication degree.
• 5 years’ experience in brand communication and marketing, executing integrated comms plans and leading multiple teams.
• Experience in sports related brands (desired).
• Advanced English