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This role ismeaning associates typically spend about half their time (2-3 days per week)are enterprise- wide
Responsibilities
Build critical relationships and collaborate with Marketing Strategy Leads and Execution teams on resource and schedule planning of prioritized intent
Identify process improvements, optimizing speed to market while balancing overall execution risk
Manage the workflow between performer groups as SFMC campaigns are built, reviewed/approved, tested and deployed
Identify and address impediments in the SFMC process; escalate as appropriate to keep deployments on track
Manage process controls including documentation of approvals
Perform audit related control steps prior to campaign deployments including:
Review of all required intent and validation report approvals as complete
Ensure the sending configuration of all components matches legal/compliance/privacy requirements
Confirm automation schedule is appropriate and activated for deployment
Identify intent and execution breakdowns and assist in necessary recovery efforts
Develop and maintain monitoring plans including both campaign and platform reporting. Perform periodic maintenance activities to ensure the health of SFMC, e.g. folder cleanup, asset archival
Provide project management support for SFMC campaigns
Own and facilitate cross-functional meeting ceremonies
Engage project performers to assess and document scope of work
Work with Marketing Execution and Marketing Strategy Leads to sequence and execute email and campaign updates
Coordinate with partner business units/teams to ensure broader schedule alignment, work progress updates and troubleshooting activities, as needed
Partner with Business leader to provide status reporting for stakeholders and/or external project partners
Characteristics we’re seeking
Excellent communication skills to engage across all levels of project and performer roles
Strong project management and process skills with a product mindset
Ability to proactively identify impediments on the critical path and able to take steps to remove roadblocks
Motivated by the desire to collaborate with others to achieve business goals
A structured problem-solving approach
Ability to prioritize across different types of value dimensions
Healthy desire to balance process stability with process experimentation
Understands the the importance of balancing the need for speed to market and process risk drivers
Motivated to document successes and missed opportunities to improve overall performance
A curious, learning mindset to understand the needs of our internal and external customers and recommend improvements to better their experience
Basic Qualifications
Bachelor’s Degree or Military experience
At least 4 years of Process or Project Management experience
At least 1 year of experience leveraging Workfront or other project management systems
At least 1 year of experience in marketing campaign delivery
Preferred Qualifications
3+ years of Marketing Operations/Delivery experience in financial services or another regulated industry
Agile, BPM, Lean, PMP Certifications
2+ years leveraging Workfront or other project management systems
Adobe Workfront Project Manager Professional Certification
2+ years experience with Salesforce Marketing Cloud or other Marketing Automation Platforms software
Salesforce Marketing Cloud Email Specialist Certification
2+ years experience in Customer Acquisitions or Management activities
3+ years experience in process engineering, design, development, and deployment
2+ years of Risk Management experience
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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