Microsoft Mobile Growth Marketing Manager 

Taiwan, Taoyuan City 

588426621

Mobile Growth Marketing Managerinsights tois responsible fordefining the product strategy, go-to-market (GTM) approach, and execution to deliver seamless consumer experiences and sustaingrowth. You will own the inbound marketing strategy, focusingon performance marketingfunnel optimizationdrive adoption

in one of these four areas will beto Redmond.

our culture every day.

Required/Minimum Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+years experiencein business
  • ORMaster's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business
  • OR equivalent experience.

• years experiencein performance marketing.

• years experiencein customer acquisitionfor consumermobile apps, with a focus on driving user growth and engagement

• years experiencein a matrixed organization--with a proventrack recordof delivering measurable results indynamic, agile settings.

• Experience incross

or Preferred Qualifications

• Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+years experiencein business
  • ORMaster's Degree in Marketing, Computer Science, Business or related field AND 3+years experiencein business
  • OR equivalent experience.

• Start-up experience is a plus.

• Analytical and research skills;abilityto interpret data and surface actionable insights.

• Familiarity with App Store Optimization (ASO) and app marketplace strategies preferred.

• Ability to contribute to and help shape campaign creative based on market and user insights.

• Experienced inturning user research and behavioral data into effective advertising strategies.

• inthe consumer AI spaceand understanding ofhow AI can transform user experiences.

• bility to support the creation of strategic recommendations, frameworks, or business cases.

• Experience managing external agencies is a plus.

Certain roles may be eligible for benefits and other compensation. Findbenefits and pay information here:

July 16, 2025.

• Drive Product-Led Growth for Copilot App: Develop and implement a strategic framework to boost user acquisition, engagement, and retention. Focus on seamless, product-focused experiences that drive user choice, preference, and satisfaction.

• : Work closely with Product, UX

• Funnel and Performance Marketing: Lead performance marketing efforts toacquirenew users. Analyze andoptimize

• Data-Driven Insights: Regularly analyze key performance metrics. Refine marketing strategies, improve ROI(return on investment)

• Strategic Recommendations for Growth: Create and present actionable strategic proposals toexecutive teams and

• Systems Thinking & Scalability: Apply a systems thinking approach to challenge current models.Identifyefficiency gaps and develop scalable solutions for acquisition and retention

• Mobile Subject Matter Expert: Stay current on trends, competitive shifts, and infrastructure changes in the mobile ecosystem. Use this knowledge toinformstrategic decisions.

• Campaign Creative Influence: Shape campaign creative direction using market research and consumer insights.Optimizeboth inbound and performance marketing initiatives.

• Embody our