SAP Field Marketing Programme Execution Manager - fixed term contract 

United Kingdom, England, London 

585007780

Role overview

The Programme Execution Manager will manage the execution for our repeatable and scalable Audience focussed and Account-Based Marketing (ABM) programs. This role requires strong program management, hands-on execution and a keen interest in the role of data in marketing as well as exemplary attention to detail.

ABM Programmatic Execution:

• Execute programmatic ABM campaigns, working closely with SAP marketing and sales teams as well as agencies.
• Implement and manage ABM tactics across digital and physical channels.
• Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
  

Targeted Audience Marketing Support:

• Assist in the development and execution of marketing campaigns, assets and events aimed at specific audience segments.
• Collaborate with global and local content and creative teams to leverage and expand Core Elements and IDP content to optimise engagement for audience events/campaigns.

Project Management:

• Track programme progress and manage the status and delivery of multiple marketing programmes from conception to completion, ensuring timely and effective delivery.
• Coordinate with internal stakeholders and external vendors to align project timelines and deliverables.

Stakeholder Communication:

• Communicate project status, updates, and results to relevant stakeholders.
• Provide regular updates and reports on ABM and audience marketing activities.

Data Analysis and Reporting:

• Analyse marketing data to extract actionable insights and inform decision-making.
• Generate reports on campaign performance, audience engagement, and other key metrics.

What you bring

This is a challenging and rewarding opportunity for an individual with:

• 2 years marketing campaign management experience, managing multiple tasks and deadlines.
• Ability to work strategically, self-driven and a desire to think outside the box.
• Strong collaboration skills and able to work independently.
• Team player who thrives in a dynamic environment and copes well with pressure.
• Able to manage multiple stakeholders – both internal and external (agency management).
• Ability to thrive in a fast-paced environment and respond to challenging situations.
• Energy, passion, and a real “can-do” attitude.
• Strong spoken and written communication skills and fluent in English language.

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