Role overview
The Programme Execution Manager will manage the execution for our repeatable and scalable Audience focussed and Account-Based Marketing (ABM) programs. This role requires strong program management, hands-on execution and a keen interest in the role of data in marketing as well as exemplary attention to detail.
ABM Programmatic Execution:
- Execute programmatic ABM campaigns, working closely with SAP marketing and sales teams as well as agencies.
- Implement and manage ABM tactics across digital and physical channels.
- Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
Targeted Audience Marketing Support:
- Assist in the development and execution of marketing campaigns, assets and events aimed at specific audience segments.
- Collaborate with global and local content and creative teams to leverage and expand Core Elements and IDP content to optimise engagement for audience events/campaigns.
Project Management:
- Track programme progress and manage the status and delivery of multiple marketing programmes from conception to completion, ensuring timely and effective delivery.
- Coordinate with internal stakeholders and external vendors to align project timelines and deliverables.
Stakeholder Communication:
- Communicate project status, updates, and results to relevant stakeholders.
- Provide regular updates and reports on ABM and audience marketing activities.
Data Analysis and Reporting:
- Analyse marketing data to extract actionable insights and inform decision-making.
- Generate reports on campaign performance, audience engagement, and other key metrics.
What you bring
This is a challenging and rewarding opportunity for an individual with:
- 2 years marketing campaign management experience, managing multiple tasks and deadlines.
- Ability to work strategically, self-driven and a desire to think outside the box.
- Strong collaboration skills and able to work independently.
- Team player who thrives in a dynamic environment and copes well with pressure.
- Able to manage multiple stakeholders – both internal and external (agency management).
- Ability to thrive in a fast-paced environment and respond to challenging situations.
- Energy, passion, and a real “can-do” attitude.
- Strong spoken and written communication skills and fluent in English language.
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