IBM Email Copywriter 

Romania, Bucharest 

583148765

Your Role and Responsibilities

• Write and edit copy for different digital environments with a focus on email
• Collaborate with the Product Manager, Content Manager, and cross-functional teams to ensure copy is clear, impactful, and meets both user and business needs
• Work with internal teams and participate in all stages of the creative process, from brainstorming to concept development to providing final deliverables
• Write fresh, creative email copy that engages the desired audience and drives conversion
• Stay updated on appropriate style guidelines and IBM brand voice
• Stay ahead of emerging marketing trends
• Own your business area, completing your projects on time with a high degree of autonomy and attention to detail
• Be a proactive communicator with a positive attitude
• Receive and implement feedback effectively
• Embrace the tone and personality of the IBM brand and bring it to life in new, exciting ways
• Have fun and be creative

This is a Hybrid role, attendance to the office will be required only 3 times peer week

Submission of Portfolio in your resume is highly recommended

Required Technical and Professional Expertise

• 3-5 years of marketing or copywriting experience with an emphasis on product marketing
• Bachelor’s degree or equivalent experience in English, Journalism, Creative Writing or Advertising
• Previous experience in creative copywriting for marketing campaigns a plus
• A strong portfolio demonstrating your ability to write for different brands and channels
• Bilingual preferred (must speak, read, write fluent English)
• Well-rounded writing background including email, video, web, and digital
• Self-editing ability to fine-tune impactful copy in as few words as possible
• Familiarity simplifying complex terms or ideas into casual, everyday language
• Ability to receive feedback and use it constructively
• Excellent verbal, presentation, and written communication skills
• Enthusiasm for software, AI, and tech