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AlignTech Associate Director Professional Marketing GP Channel APAC based 
Australia, Victoria, Melbourne 
574301509

23.03.2025
Employment Type
Full Time
Workplace type
In this role, you will…
  • Develop business plan, roadmaps and targets for GP in support of business objectives
  • Liaise, develop and lead channel marketing efforts in cooperation with the rest of Regional and Local Marketing and Clinical teams
  • Manage a range of professional marketing-oriented projects (KOL management, market research, marketing assets development, digital and traditional marketing communications, category building initiatives etc);
  • Lead analysis of reports tracking the growth of the business (including forecasting of forthcoming business trends); post-sales duties (researching status of customer orders, providing information on possible product problems, forecasting for designated product lines.
  • Analyze business to understand trends and drive recommendations to improve execution of strategic plans for GP channel
  • Drive analysis of reports tracking the growth of the channel, providing insights towards reviews that include Investor Reports and leadership business reviews
  • Collect customer insights and competitive intelligence and incorporate into commercialization and product management plans.
  • Develop strong relationships with key customers and opinion leaders. Develop key relationships with thought-leaders and relevant key opinion leaders in the region.
  • Uncover unmet needs and identify future business needs/gaps an recommend improvements to meet APAC growth ambitions.
  • Commercialise our treatment planning service, manage/work to optimise ongoing service offerings
  • Analyse and drive adoption of treatment planning service
In this role, you’ll need …
  • Bachelor’s degree is required, Master’s degree is preferred.
  • A minimum of 8 years of related work experience is required. Experience in a commercial capacity, i.e., sales, marketing, business development or general management is an advantage
  • Experience with Marketing Excellence/Mastery, including Launch Excellence principles is required.
  • Strong business partnering skills and collaboration across multiple groups and organizational levels (internal and external) preferred.
  • Excellent verbal and written English communication skills are preferred.
  • Excellent influencing skills and ability to develop customer relationships required.
  • This position may require up to 50% travel.
About Align
In this role, you will need …
In this role, you will need …
· Bachelor’s degree is required, Master’s degree is preferred.
· A minimum of 8 years of related work experience is required. Having ~5 years in the healthcare sector will be a plus.
· Experience in running Marketing Excellence programs, Product Launches and executing marketing campaigns is preferred
· Strong business partnering skills and collaboration across multiple groups and organizational levels (internal and external) required.
· Excellent verbal and written English communication skills are required. Mandarin and Japanese language proficiency will be a plus
· Excellent influencing skills and ability to develop customer relationships required.
· This position may require travel

At Align, every smile matters. We are committed to supporting your health, contentment, and professional development through tools and initiatives designed to help you thrive. While benefits may vary by location, you can expect the following wherever you join us:
  • Health and well-being programs to keep you thriving in both body and mind.
  • Employee discounts on Invisalign products.
  • Learning opportunities though online learning resources and support for your individual development plans.
  • Inclusive workspace that fosters diversity and collaboration.
Country-specific details will be shared with you by your recruiter during the interview process.