IBM Top Account Field Marketing Professional 

Romania, Bucharest 

570789315

Your Role and Responsibilities

• Engage with geography based sales and marketing teams to implement and develop programs and engagement efforts to drive new growth at top accounts.
• Responsibilities include being the ‘go to’ partner for geo field marketing to co-create account relevant marketing plans, activate engagement experiences, and drive relationship management at c-suite roles.
• You will develop client engagement assets, design experiences and scalable programs and partner with geo field marketing to activate these assets, experiences, and programs.
• You will drive focus on business domain role and/or business use case.
• You assess business performance and marketing impact relative to generating new contacts, driving repeat engagement and improving revenue yield where we direct focus.

This is a Hybrid role, attendance to the office will be required only 3 times peer week.

Required Technical and Professional Expertise

• Digital and social marketing experience
• 5+ years marketing experience in B2B technology arena
• Strategic business planning acumen
• Analytics and insight-based decision making
• Narrative development and communications

Preferred Technical and Professional Expertise

• Sales management and go-to-market understanding
• Strong presentation and executive level communication
• Multi-disciplinary collaboration, agile work approach