PayPal Sr Specialist Product Marketing - Loyalty 

United Kingdom, England, City of London 

57073646

This job involves independent collaboration to enhance marketing processes and team performance. The specialist analyzes market data to inform product positioning and messaging strategies while working outside defined processes to determine appropriate actions. They influence the quality and effectiveness of marketing initiatives, ensuring alignment with best practices to drive product awareness and success.

Essential Responsibilities:

• Develop and execute go-to-market plans for new product launches and feature updates
• Conduct market and competitor research to inform product strategy
• Collaborate with teams to gather customer feedback and refine product positioning
• Support product launches in new markets by coordinating with global and regional teams
• Plan and execute marketing campaigns to increase product adoption and market share
• Provide expertise on product capabilities and value propositions
• Monitor product performance metrics and identify growth opportunities
• Create clear positioning, messaging, and strategies for product launches
• Ensure commercial readiness by delivering marketing materials and tools
• Align cross-functional efforts to support product marketing goals

Expected Qualifications:

• Minimum of 5 years of relevant work experience and a Bachelor's degree or equivalent experience.

Key Responsibilities:

Go-to-Market Orchestration:Develop and manage GTM plans for loyalty product launches and enhancements; coordinate timing, deliverables, and alignment with cross-functional partners.

Performance Monitoring & Optimization:Track KPIs for loyalty program adoption and engagement; use data-driven insights to refine messaging, creative, and targeting strategies.

Required Qualifications

• 5+ years in product marketing, preferably in tech, fintech, or consumer loyalty/rewards programs.
• Experience creating and managing go-to-market plans in partnership with cross-functional marketing teams.
• Strong skills in positioning, messaging, and value proposition development.
• Proven ability to apply a test-and-learn approach to optimize messaging and campaign performance.
• Strong Program Management Skills
• Excellent communication and presentation skills, with experience delivering clear product briefings.
• Comfortable managing multiple initiatives in a fast-paced, matrixed environment.
• Bachelor’s degree in Marketing, Business, or related field.

Preferred Qualifications

• Experience with emerging markets or new geographic expansion

Our Benefits:

Any general requests for consideration of your skills, please