PayPal Sr Manager Product Marketing United Kingdom, England, City of London 980017492
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About the Role
We are looking for a strategic and execution-focused Product Marketing leader to drive the globalization of our go-to-market strategy. In this role, you will be responsible for scaling product marketing efforts across international markets—ensuring our positioning, messaging, and launches resonate deeply at a local level while maintaining global brand consistency. This role bridges product, regional marketing, and growth teams to build a cohesive, high-performing globalization engine.
Key Responsibilities
- Global Go-to-Market Enablement : Lead and scale our global product marketing strategy across priority markets—partnering with regional leads to launch products with local relevance and impact.
- Localization Strategy : Own the framework for localization of messaging, positioning, and campaigns. Ensure product value is clearly articulated and culturally aligned across regions.
- Customer Journeys: Drive adoption by collaborating with demand gen, lifecycle, and comms teams to deliver resonant product narratives across the funnel.
- Cross-Functional Leadership : Act as the connective tissue between product, regional marketing, customer insights, and growth teams to streamline execution.
- Market Readiness : Collaborate with regional teams to build launch plans, sales enablement assets, and content that aligns with local needs and readiness.
- Insights & Feedback Loop : Bring back competitive, customer, and market intelligence from international teams to inform product and marketing decisions.
- Consistency with Flexibility : Ensure global narratives and positioning are upheld while giving regions the tools and freedom to adapt based on market dynamics.
Minimum Qualifications:
- Minimum of7+ years in product marketing, with 2–3 years in aglobalization, regional, or international capacity.
Preferred Qualification:
Deep experience collaborating across time zones and regions in a matrixed, cross-functional environment.
Strong understanding of B2B technology productsideally in fintech, SaaS, or platform ecosystems.
A strategic thinker who can zoom out to shape scalableprocesses, andzoom in to write messaging that hits.
Excellent written and verbal communication skills; multilingual fluency is a strong plus.
Demonstrated success scaling product marketing programs into international markets.
EU languages and market knowledge are a plus.
Our Benefits:
Any general requests for consideration of your skills, please
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