HP WW NPI Commercial Lead 

Canada, Ontario, Mississauga 

563268920

WW NPI Commercial Lead

Responsibilities

• Oversees execution of NPI marketing content, with an emphasis on the commercial portfolio

• Leads development of insights-led new product introduction campaigns and assets that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metrics.

• Drives and ensures collaboration with the cross functional teams including product marketing, business, and regional marketing partners etc.

• Oversees consistent execution of NPI content across the mix.

• Contributes to the development and adoption of innovative marketing principles and practices across the organization.

• Understands global market trends, customer needs, and competitive landscapes.

• Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.

• Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.

• Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

• Typically has 10+ years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.

Knowledge & Skills

• Analytics

• Brand Management

• Brand Marketing

• Brand Strategy

• Branding

• Customer Relationship Management

• Data Analysis

• Digital Marketing

• Go-to-Market Strategy

• Key Performance Indicators (KPIs)

• Market Research

• Marketing

• Marketing Communications

• Marketing Strategies

• New Product Development

• Product Marketing

• Project Management

• Selling Techniques

• Social Media

• Thought Leadership

Cross-Org Skills

• Effective Communication

• Results Orientation

• Learning Agility

• Digital Fluency

• Customer Centricity

Provides highly innovative solutions to complex problems within established policy.
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check. You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement.

Full time

No Shift premium (Canada)

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