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Purpose and Overall Relevance for the Organization:
The Global Digital Content Management team is responsible for the creation, localization and management of global content activations on adidas.com and the adidas app across multiple markets as well as other touchpoints and platforms. In this role, you will deliver campaigns (consisting of text, image, and video elements) across various digital channels. You will be responsible for the quality and timely delivery of content as part of integrated marketing campaigns. Specifically, for day-to-day operations using a variety of content management systems (CMS) for brand content is required.
Key Responsibilities:
Create, localize, and manage content updates in a CMS at global level, based on set digital campaign plan.
Successfully deliver assigned projects end-to-end
Think globally and x-functionally to identify project dependencies and impact and raise dependency issues with the project sponsor
Collaborate with team members and stakeholders from other functions such as digital activation, agencies, translations team, QA team, IT, local markets, business unit, etc.
Work closely with brand marketing teams to ensure the timely publication of campaigns to digital platforms.
Provide knowledge on digital guidelines within the adidas ecosystem.
Operate of various CMS tools, including ContentFlow.
Collaborate and support process and technical improvements as key CMS user.
Key Relationships:
Internal: Global Digital Activation Managers, Brand Comms Managers, Process Managers, Product Owners, etc.
External: Agencies, External Content Management, Translations Project Managers, Soft and Hardware Support teams, plus various external stakeholders.
Knowledge, Skills and Abilities:
Digital mindset
Basic familiarity with content management systems
Openness to learning
Problem-solving mindset
Attention to detail
Creative thinker with a growing understanding of end-to-end processes
Developing self-management skills and drive
Developing communication skills across departments
Willingness to adapt to changing business processes and partners
Developing ability to prioritize tasks
Enthusiastic team player interested in digital communication and content marketing
Requisite Education and Experience/Minimum Qualifications:
Education in digital marketing, digital communications, IT or a related field preferred.
Familiarity with Content Management Systems is a plus.
Basic understanding of web development or design is beneficial.
Proficiency in standard office programs and eagerness to learn project management tools such as JIRA, Confluence, SharePoint.
Fluency in English.
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