Builds and publishes complex end to end programs on Marketo independently, based on specifications
Proactively suggests improvements to campaign design
Understands Marketing Automation in overall Marketing structure
A/B Testing and Optimization
Delivers operations reporting and optimization
Data management and governance
Email deliverability
Partners to define and deliver against KPIs
Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
Represents discipline on transformation projects and key marketing initiatives
Executes within Marketo across all Core and Hub requirements
Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.
Occasionally the employee will need to work in the afternoon/evening to cover up for US time zone, as scheduled and planned with the manager in advance
Required Technical and Professional Expertise
Marketo / Unica / any Marketing Automation tools tool Knowledge is critical to success in this role
A/B Testing and Optimization knowledge is an advantage
Email marketing, basic SQL & basic HTML knowledge is an advantage
Logical thinking
Analytical & data driven
Attention to details
Good Communication skills
Excel skills
Change & growth-oriented mindset
Curiosity and ongoing learning desire
This is a Hybrid role, attendance to the office will be required only 3 times peer week.