IBM Marketo Subject Matter Expert 

Romania, Bucharest 

551610009

• Builds and publishes complex end to end programs on Marketo independently, based on specifications
• Proactively suggests improvements to campaign design
• Understands Marketing Automation in overall Marketing structure
• A/B Testing and Optimization
• Delivers operations reporting and optimization
• Data management and governance
• Email deliverability
• Partners to define and deliver against KPIs
• Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
• Represents discipline on transformation projects and key marketing initiatives
• Executes within Marketo across all Core and Hub requirements
• Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.
• Occasionally the employee will need to work in the afternoon/evening to cover up for US time zone, as scheduled and planned with the manager in advance

Required Technical and Professional Expertise

• Marketo / Unica / any Marketing Automation tools tool Knowledge is critical to success in this role
• A/B Testing and Optimization knowledge is an advantage
• Email marketing, basic SQL & basic HTML knowledge is an advantage
• Logical thinking
• Analytical & data driven
• Attention to details
• Good Communication skills
• Excel skills
• Change & growth-oriented mindset
• Curiosity and ongoing learning desire
• This is a Hybrid role, attendance to the office will be required only 3 times peer week.