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IBM Marketo Subject Matter Expert 
Romania, Bucharest 
551610009

24.06.2024

Your Role and Responsibilities
  • Builds and publishes complex end to end programs on Marketo independently, based on specifications
  • Proactively suggests improvements to campaign design
  • Understands Marketing Automation in overall Marketing structure
  • A/B Testing and Optimization
  • Delivers operations reporting and optimization
  • Data management and governance
  • Email deliverability
  • Partners to define and deliver against KPIs
  • Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
  • Represents discipline on transformation projects and key marketing initiatives
  • Executes within Marketo across all Core and Hub requirements
  • Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.
  • Occasionally the employee will need to work in the afternoon/evening to cover up for US time zone, as scheduled and planned with the manager in advance


Required Technical and Professional Expertise

  • Marketo / Unica / any Marketing Automation tools tool Knowledge is critical to success in this role
  • A/B Testing and Optimization knowledge is an advantage
  • Email marketing, basic SQL & basic HTML knowledge is an advantage
  • Logical thinking
  • Analytical & data driven
  • Attention to details
  • Good Communication skills
  • Excel skills
  • Change & growth-oriented mindset
  • Curiosity and ongoing learning desire
  • This is a Hybrid role, attendance to the office will be required only 3 times peer week.