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NetApp Director Global Experiential Marketing Leader INSIGHT Conferenc United States, Oregon 550044875
29.12.2024
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Job Responsibilities:
- Collaborate with senior leadership to establish a shared vision and strategic goals for the event
- Develop a clear strategic vision aligned with company objectives
- Set measurable goals for attendance, engagement, lead generation, and ROI
- Work with internal stakeholders to develop a comprehensive content strategy for proprietary events
- Identify and develop key messages, themes, and topics that resonate with the target audience
- Collaborate with subject matter experts and teams to effectively communicate the company's brand message
- Serve as the primary contact for internal stakeholders, coordinating alignment on event objectives
- Lead cross-functional planning meetings, fostering collaboration and engagement
- Drive partner ecosystem engagement with strategic partners and sponsors
- Develop a detailed event budget, optimize costs, and oversee procurement
- Oversee all aspects of event planning and execution, including program curation and timeline management
- Secure a suitable venue and manage venue-related tasks
- Work closely with sales and marketing teams to implement onsite engagement strategies
- Lead and manage a team responsible for event logistics, technology, content, and communication
- Provide guidance, mentorship, and support professional development for the team
- Conduct a comprehensive post-event debrief and analyze feedback for improvement
- Analyze event metrics to measure impact against predefined goals
- Utilize insights to drive continuous improvement in future events
Job Requirements:
- Event Leadership: Over 15 years of experience leading large-scale events, managing content strategy, and handling logistics
- Strategic Thinking: Proficient in developing and executing a strategic vision for events that align with business and marketing goals
- Content Strategy & Management: Skilled in creating and implementing content strategies, including presentations, videos, white papers, and case studies
- Project Management: Strong in leading complex projects from start to finish, with keen attention to detail
- Communication: Excellent verbal and written skills, adept at public speaking and presentations
- Creativity & Innovation: Capable of designing engaging event experiences and incorporating latest event technologies
- Problem Solving & Adaptability: Proven problem-solving skills, able to anticipate challenges and adapt in a fast-paced environment
- Budget Management: Expertise in managing and optimizing large budgets and vendor relations
- Stakeholder Management: Proven experience engaging high-level stakeholders and coordinating with cross-functional teams
- Event Management Software: Proficient in platforms like RainFocus, Cvent, Eventbase, Asana, Trello, Monday.com
- CRM & Marketing Automation: Familiar with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo)
- Data Analysis & Reporting: Strong analytical skills, able to analyze event data and generate insightful reports
- Travel: Willing and able to travel as needed for business engagements
Education:
- Bachelor's Degree in Marketing, Business, Event Management, Communications, or related field
- Advanced Degree - MBA or Master's in Marketing, Event Management, or related discipline highly desirable
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