NetApp Sr Product Marketing Manager 

United States, California, San Jose 

535254153

As a Senior Product Marketing Manager you develop and manage product marketing programs for NetApp Cloud Insights, our observability solution for IT storage infrastructure. You develop and implement marketing strategies to respond to changing and /or competitive environments which may include product positioning, pricing strategies, and overall product positioning. A strong understanding of how Cloud Insight’s wide ranging capabilities provide a competitive advantage for NetApp storage solutions, relationship management skills, and experience marketing in a high-technology, dynamic environment is crucial to your success.

• The tasks this individual is responsible for are often unstructured, have wide implications and there are multiple outcomes.
• This individual will apply broad expertise or unique technical/industry knowledge in solving problems that are unique and extremely complex given time, budget and resource constraints.
• Demonstrate leadership and vision in determining and driving strategy decisions.

• Interaction:
• This individual must work effectively with Staff to Vice President level employees within the function, across functions and with external parties.
• Limited supervision is provided, as this individual can operate, drive results, and set priorities independently.
• The ideal candidate will be a proactive contributor and subject matter expert.
• To be successful, this individual must demonstrate favorable results through leadership and influencing multiple individuals and groups.
• Often acts as mentor or facilitator.

• Establish, enhance or distinguish Cloud Insights positioning and messaging.
• Work collaboratively to ensure alignment of Cloud Insights with NetApp storage solution messaging.
• Develop messaging and content to fuel marketing campaigns, events, as well as sales and partner enablement
• Plan and execute product updates/launches and manage the release calendar process
• Take a leading role in working with industry analysts for Cloud Insights
• Evangelive Cloud Insights internally within NetApp
• Track general business indicators, including market share, and competitor’s marketing and sales program activities.
• Provide mentorship and support to more junior members in the department.
• Participate in long-term projects and strategic initiatives