EY Website Marketing Specialist 

Canada, British Columbia, Vancouver 

526637461

Your key responsibilities

• Guide the execution and delivery of business-as-usual brand and demand generation programs through our website and digital initiatives
• Make timely web updates, including but not limited to, posting new thought leadership, updating partner bios, adding new solutions and more
• Provide feedback on web copy and design to ensure it is optimal for the channel and user experience, with a continuous search for improvement
• Work along side a team of web developers while to project manage web activity
• Proactively conduct content audits to eliminate redundant and/or duplicate information on the website to enhance the user experience
• Support and troubleshoot all website related issues
• Provide monthly reporting, post-campaign analyses and equip business teams and internal stakeholders with data-driven insights on the website to make fact-based decisions while driving improvement and customer insights
• Stay ahead of industry trends and developments by conducting research, engaging in training, building relationships with partners and participating in industry learnings and webinars
• Collaborate across the Brand, Marketing and Communications team on digital campaigns
• Work hand in hand with our French translations team to ensure we have a quality bilingual website
• Support paid media creative asset development

Skills and attributes for success

• Innovative and creative, with a logical and methodical approach to problem solving
• Strong project management; organized and articulate with impeccable attention to detail
• Comfortable working in a very fast-paced, complex, yet dynamic work environment
• Able to multitask on a variety of different projects and set expectations with strong time management skills, high stakeholder accountability
• Expert verbal and written communication skills, along with strong web copy editing capabilities
• Experience effectively leading a team of web developers or remote teams
• Committed to quality, exercising unfaltering diligence to pre-defined quality assurance QA process
• Process-driven, always looking for ways to improve efficiency and effectiveness
• Bring deep AEM know-how (and a true understanding of supporting technologies) as the team’s expert-in-residence

To qualify for the role, you must have

• Bachelor's degree in marketing, digital marketing or business administration
• A track record of delivering cross-channel, demand generation campaigns for leading brands
• Hands-on expertise with third-party platforms like Adobe Target, Adobe Experience Manager, Adobe Analytics and Power BI
• Solid experience building digital analytics dashboards out of Adobe Analytics (Omniture) and Google Analytics 360 data
• In-depth knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, email marketing, CRM, etc.), production (content marketing, SEM/PPC, marketing automation, SEO, benchmarking, media plan design, etc.) and measurement (analytics, dashboarding, reporting, etc.)
• Powerful business acumen, with ability to put data in the context of a customer problem and know where to look when exposed to large amounts of data.
• This role involves interaction with internal and external clients and professionals nationally and globally. Professional competency in the English language is therefore a requirement of this role. Bilingualism in both French and English is considered an asset.

What we offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

The salary range for this job in British Columbia is $68,000 to $102,000. Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.