Your key responsibilities
- Guide the execution and delivery of business-as-usual brand and demand generation programs through our website and digital initiatives
- Make timely web updates, including but not limited to, posting new thought leadership, updating partner bios, adding new solutions and more
- Provide feedback on web copy and design to ensure it is optimal for the channel and user experience, with a continuous search for improvement
- Work along side a team of web developers while to project manage web activity
- Proactively conduct content audits to eliminate redundant and/or duplicate information on the website to enhance the user experience
- Support and troubleshoot all website related issues
- Provide monthly reporting, post-campaign analyses and equip business teams and internal stakeholders with data-driven insights on the website to make fact-based decisions while driving improvement and customer insights
- Stay ahead of industry trends and developments by conducting research, engaging in training, building relationships with partners and participating in industry learnings and webinars
- Collaborate across the Brand, Marketing and Communications team on digital campaigns
- Work hand in hand with our Translation Services – Canada team [MD1] to ensure we have a quality bilingual website
- Support paid media creative asset development
Skills and attributes for success
- Innovative and creative, with a logical and methodical approach to problem solving
- Strong project management; organized and articulate with impeccable attention to detail
- Comfortable working in a very fast-paced, complex, yet dynamic work environment
- Able to multitask on a variety of different projects and set expectations with strong time management skills, high stakeholder accountability
- Expert verbal and written communication skills, along with strong web copy editing capabilities
- Experience effectively leading a team of web developers or remote teams
- Committed to quality, exercising unfaltering diligence to pre-defined quality assurance QA process
- Process-driven, always looking for ways to improve efficiency and effectiveness
- Bring deep AEM know-how (and a true understanding of supporting technologies) as the team’s expert-in-residence
To qualify for the role, you must have
- Bachelor's degree in marketing, digital marketing or business administration
- A track record of delivering cross-channel, demand generation campaigns for leading brands
- Hands-on expertise with third-party platforms like Adobe Target, Adobe Experience Manager, Adobe Analytics and Power BI
- Solid experience building digital analytics dashboards out of Adobe Analytics (Omniture) and Google Analytics 360 data
- In-depth knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, email marketing, CRM, etc.), production (content marketing, SEM/PPC, marketing automation, SEO, benchmarking, media plan design, etc.) and measurement (analytics, dashboarding, reporting, etc.)
- Powerful business acumen, with ability to put data in the context of a customer problem and know where to look when exposed to large amounts of data.
- This role involves interaction with internal and external clients and professionals nationally and globally. Professional competency in the English language is therefore a requirement of this role. Bilingualism in both French and English is considered an asset.
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:
- Support, coaching and feedback from some of the most engaging colleagues around
- Opportunities to develop new skills and progress your career
- The freedom and flexibility to handle your role in a way that’s right for you
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.