Boston Scientific Senior Manager - Marketing Analytics Urology 

United States, Massachusetts, Marlborough 

520094464

US-MN-Maple Grove

About the role:

In the role of Senior Manager, you will be responsible for establishing the strategic and operational groundwork for data-centric marketing endeavors. This includes providing intellectual leadership, guiding team efforts, overseeing a dynamic team, and shaping the marketing analytics strategy across our division.

Your responsibilities will include:

• Contribute intellectual capital regarding measurement, data, analytics, and insights.
• Develop and deploy a strategic vision, analytics maturity roadmap, and a consistent, repeatable measurement process for the team.
• Lead and manage a team of data experts and marketing analysts.
• Recommend best practices in data processing and reporting automation to reduce reliance on manual labor.
• Identify effective methods of converting marketing program results into actionable insights.
• Provide strategic and tactical data and analytics recommendations to cross-functional partners, ensuring alignment on key initiatives.
• Evaluate and recommend data-driven vendors and solutions to drive innovation and operational excellence.
• Foster creative thinking around data usage to solve unique business challenges.
• Triage and respond to requests related to identified data issues.
• Present analysis and recommendations to senior-level management.
• Manage project execution efficiently, implementing best practices.
• Partner with legal and regulatory stakeholders to ensure data practices comply with requirements.
• Cultivate a collaborative team environment, including participation in department-wide training efforts and fostering employee growth.
• Develop and maintain budgets while implementing cost-saving measures.
• Ensure Urology marketing analytics capabilities align with other BUs and global best practices, contributing to leading our marketing analytics transformation towards omnichannel, customer-centric experiences.
• Stay updated on industry standards and trends, communicating relevant information to the organization.
• Effectively communicate and recommend innovative ideas/plans to business partners, gaining alignment.
• Champion thought leadership by sharing knowledge and best practices.

Required Qualifications

• 10+ years of experience in analytics.
• 3+ years of experience managing teams, demonstrating the ability to create impact and drive change across stakeholder relationships, teams, and business results.
• Proficiency with Business Intelligence tools such as Tableau, Looker, etc., Ad Tech/Mar Tech platforms including Salesforce Marketing Cloud, Salesforce Sales Cloud, Google Analytics 4, etc., and relational databases like Snowflake, Google BigQuery.
• Experience in utilizing and modeling multiple data sources simultaneously, including identifying and procuring third-party data.
• Strong understanding of online/offline measurement and analytics, capable of providing meaningful insights to stakeholders and internal teams.
• Expertise in leveraging the digital data ecosystem.
• Demonstrated experience utilizing communication and storytelling skills.
• Demonstrated collaboration skills, combined with a "team-first" leadership philosophy.
• Willingness to travel (35%) domestically and internationally.

Preferred Qualifications:

• Bachelor's degree with a concentration in Business, Economics, Mathematics, or another quantitative area of study.
• Experience with establishing data conversations between marketing and sales functions.
• Experience working in MedDevice/Pharma or other similar regulated B2B industries.
• Experience with A/B test design and associated testing platforms.
• Understanding of advanced marketing analytics techniques to solve business problems, such as lead scoring, attribution modeling, and media mix models.