Boston Scientific Senior Analyst Marketing Analytics - Urology 

United States, Minnesota, Maple Grove 

7605401

Your responsibilities will include:

• Develop and execute marketing analytics frameworks across campaign lifecycles, covering measurement plans, insight discovery, and performance reporting.
• Analyze large datasets (e.g., digital advertising, CRM, sales) to uncover insights and offer recommendations that enhance cross-channel performance and optimize the customer journey.
• Collaborate with marketing leaders, counterparts, and sales teams to align goals and provide actionable insights that drive business results.
• Present data-driven recommendations to stakeholders at various levels to ensure they fully understand and integrate insights into marketing strategies.
• Stay current with digital marketing trends, tools, and best practices, and share relevant insights with the team to enable continuous improvement.
• Support A/B testing initiatives and work closely with stakeholders to validate hypotheses and guide decisions through data-driven testing strategies.
• Define data requirements for campaigns and programs to ensure accurate collection and analysis that support marketing objectives.
• Triage and resolve data issues as they arise to maintain data integrity and accuracy across marketing platforms.

Required Qualifications:

• Bachelor’s degreewith 4+ years in digital marketing, including 2+ years in an analytics-focused role, OR, in lieu of a degree, 8+ years of combined experience in digital marketing and digital analytics.
• Proficiency in SQL and experience querying databases (e.g., Google BigQuery, Snowflake) to extract data for analysis.
• Analytical skills, including expertise with Excel (pivot tables, vlookups) and data visualization tools such as Tableau or Looker.
• Hands-on experience with digital marketing platforms such as Google Analytics, Google Tag Manager, Google Ads, and Facebook Ads.
• Effective communication skills with the ability to present data-driven insights to technical and non-technical audiences.
• Ability to work collaboratively with cross-functional teams to support business objectives.

Preferred Qualifications:

• Degree concentration in Business, Economics, Data Science, or a related quantitative field.
• Familiarity with Salesforce platforms, including Marketing Cloud, Sales Cloud, and CDP.
• Experience with A/B testing and experimentation platforms, such as Optimizely.
• Knowledge of advanced marketing analytics techniques, including lead scoring, attribution modeling, and media mix modeling.
• Experience collaborating with marketing and sales teams to support data-driven decision-making.

Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements.

For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.