Cyberark Senior Analyst Web Analytics 

India 

517485003

Web Analytics Sr. Analyst

Responsibilities for Web Analytics Sr. Analyst

• Conduct analytics assessments to understand current performance, uncover and quantify opportunities for digital experience improvement, and create audience intelligence reports
• Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)
• Creating, recommending, and executing relevant measurement strategies and plans based on client-specific business goals
• Audit data collection implementations based on business objectives and best practices
• Establish KPIs that demonstrate a connection to real business impact
• Creating and dissecting dashboard reports for various levels of review
• Create solution design documents and collaborate with technical teams on data collection implementations
• Researching and leveraging data, analytics and business intelligence to shape client strategies and key performance indicators
• Participate in audience intelligence projects – creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics
• Requirements:

• 4+ years experience in web analytics
• Deep knowledge of website IA/UI
• Up-to-date with the latest trends and best practices in measuring digital experiences
• Experience in collaborating with developers, content marketers and others to provide channel-based recommendations
• Self-starter and problem-solver
• Experience in Adobe Analytics, Adobe Test and Target and GA4 a strong plus
• Excellent communication skills, can speak data with other analysts but also explain it to non-digital marketers