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Cyberark Senior Analyst Web Analytics 
India 
517485003

08.08.2024
Job Description

Web Analytics Sr. Analyst

Responsibilities for Web Analytics Sr. Analyst

  • Conduct analytics assessments to understand current performance, uncover and quantify opportunities for digital experience improvement, and create audience intelligence reports
  • Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)
  • Creating, recommending, and executing relevant measurement strategies and plans based on client-specific business goals
  • Audit data collection implementations based on business objectives and best practices
  • Establish KPIs that demonstrate a connection to real business impact
  • Creating and dissecting dashboard reports for various levels of review
  • Create solution design documents and collaborate with technical teams on data collection implementations
  • Researching and leveraging data, analytics and business intelligence to shape client strategies and key performance indicators
  • Participate in audience intelligence projects – creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics
  • Requirements:
Qualifications
  • 4+ years experience in web analytics
  • Deep knowledge of website IA/UI
  • Up-to-date with the latest trends and best practices in measuring digital experiences
  • Experience in collaborating with developers, content marketers and others to provide channel-based recommendations
  • Self-starter and problem-solver
  • Experience in Adobe Analytics, Adobe Test and Target and GA4 a strong plus
  • Excellent communication skills, can speak data with other analysts but also explain it to non-digital marketers