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JFrog Senior Web Analytics Manager United States, California, Sunnyvale 588332684
09.07.2024
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As a Senior Web Analytics Manager in JFrog you will...
- Define best practice approaches for analyzing online user behavior, configuring web analytics, and interpreting data for traffic, engagement and conversion optimization.
- Perform all duties of an analytics tool administrator including creating/managing account access, all-site tagging and configurations, audits, monitoring, custom dashboards, and user training as requested.
- Run and improve regularly-scheduled & ad hoc web analytics reports that contribute to meaningful analysis and actionable insights.
- Convert business requirements into a tagging plan that outlines the events, conversions, and interactions to track.
- Ensure data quality and integrity for key audiences within Marketing, Sales and other internal organizations.
- Think forward to how we can better capture, store and use web data to grow our business; bonus to candidates who understand how to set-up/use a data lake for web analytics and data science.
- Develop comprehensive website tagging & tracking data capture strategies including custom analytics such as JavaScript to create events and triggers in Google Tag Manager while testing all tags, triggers, and variables thoroughly before deploying them to your live website.
- 5-7 years experience with measuring web traffic, web users, website growth, organic traffic, and paid traffic, with reporting at the daily, weekly, quarterly and executive levels.
- Must have 3-4 years experience in tag and pixel tracking, and Google tag manager set-up.
- Proficient in managing enterprise-class web analytics platforms (e.g. GA4, Adobe Analytics/Omniture, WebTrends, BrightEdge); expertise with UA to GA4 migration highly valuable.
- Proficiency developing custom reports, advanced segments, and complex goals, and interpreting and presenting findings
- Hands-on experience in implementing clicks tags, conversion tags / pixels & campaign tracking URLs, URL query parameter, UTM parameter tracking methods, and troubleshooting site analytics reporting issues.
- Strong critical thinking skills and a proactive approach to identifying opportunities for optimization and improvement.
- Excellent communication skills and the ability to convey complex technical concepts to non-technical stakeholders.
- At JFrog, base salary is only one component of our compensation package.
- This position has a base salary range between $170,000 to $190,000. Base salary will be based on your skills, qualifications, experience and location.
- This position also includes an equity package of restricted stock units (RSU). In addition, JFrog employees are eligible to participate in our Employee Stock Purchase Plan.
- JFrog provides employees comprehensive benefits including medical, dental, vision, retirement, wellness and much more!
- JFrog embraces hybrid work: 3 days in office / 2 days remote.
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