Field Marketing Manager, TOLA, you will be an integral part of the Wiz marketing team, helping us accelerate demand in the Southwest region. In this role, you will be responsible for development, delivery, and execution of marketing plans across the South region. This position will drive programs with the goal of generating quality pipeline, stimulating acceleration of the sales cycle, and building customer relationships.
WHAT YOU’LL DO
- Build quarterly Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals
- Develop and execute demand generation marketing programs including third-party and Wiz hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and direct mail
- Forecast and measure impact of marketing plan on sales cycles while analyzing program results, optimizing as needed
- Own the planning and execution of ABM programs that penetrate key accounts in region
- Maintain ongoing communications and be the go-to marketing resource with the regional sales leaders, sales reps, BDRs, and regional partners
- Assist sales leadership in understanding, participating, and obtaining buy-in for field marketing programs
- Work closely with the Wiz segment-based sales teams and to define marketing goals and objectives to develop a strategic marketing plan that aligns with sales pipeline and revenue goals
- Develop a joint marketing strategy and drive plans with key focus Partners in region
- Drive lead acquisition, nurture and support the development of pipeline opportunities
WHAT YOU’LL BRING
- Unmistakable evidence of natural curiosity and creativity
- Inbox 0 type personality
- Must be able to thrive in a team-first dynamic
- Bachelor's degree, emphasis in marketing preferred OR relevant work experience
- A minimum of five years software/technology field marketing experience
- Experience marketing to corporate IT functions in enterprise companies
- Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
- Knowledge of Marketo, Salesforce, Airtable, DemandBase, Tableau and other MarTech is preferred
- Strong demand generation experience building multi-touch, integrated campaigns
- Excellent strategic thinking skills with ability to make data-driven decisions
