NetApp Content Marketing Strategist 

United States, Oregon 

5076294

Job Summary

As a Content Strategist in NetApps CloudOps BU, your role is critical in the creation of quality content. You'll be responsible for creating, editing, and optimizing content in various formats (i.e. eBooks, video, webpages, presentations, social, interactive experiences, SEO guides, etc.) and ensuring it is interesting, relevant, and discoverable. In this role your primary focus will be on the strategic content creation to support our GTM motion for the Spot by NetApp brand.

• Research
  • Use data, insights, and research to proactively come up with content ideas that align to campaign goals and objectives
  • Keep up with current trends, news, and events relevant to the industry
  • Review marketing dashboards (GA4, Google Search Console) and reporting tools (SemRush) to track content performance and clean insights for continuous improvement
• Content Creation
  • Create engaging, customer-centric content for a variety of platforms including but not limited to: blogs, websites, social media, and search platforms (i.e Google, YouTube)
  • Proofreading and editing content before publication
  • Updating existing content as needed
  • Managing and/or executing SEO content that supports campaign priorities and initatives
  • Leverage AI tools for content production
• Collaboration
  • Work with marketing stakeholders (ie. Campaign Leads and Product Marketing Managers) to ensure content is consistent with messaging and meets specific campaign objectives
• Project Management
  • Owning content lifecycle management from creation and editing through to approvals, distribution, and maintenance
  • Track project tasks in Asana
  • Identify any roadblocks and proactively work on a solution with support from the team
• Operational Excellence
  • Constantly find ways to improve the efficiency and effectiveness of content production

• Generally, your workload should be split into the following:

• Research/Analytics - 15%
• Content creation - 70%
• Content distribution and publication - 15%

• 6+ years of experience in content development, content strategy, marketing communications or a related field, designing and/or writing for B2B customers across the buyers journey
• Proven track record of high-impact content strategy and creation
• Experience in technical content writing
• Understand how to produce content for multiple audiences, deliver work at the highest editorial standard, and can make a piece of content more valuable, engaging and authentic to NetApp
• Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what's working and what opportunities may exist
• Tools: Wordpress, Google Analytics, Asana
• Can inspire and motivate cross functional partners to deliver high-quality, complex, multiple-stakeholder creative content projects on time

Preferred Qualifications:

• Degree in Writing, Communications, Marketing, Media production, or related field