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Elastic Content Marketing Strategist United States 393173853
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Content strategy & planning
- Maintain the PubSec campaign content inventory and audit to improve existing assets, retire outdated/underperforming assets, and ideate areas for new content development.
- Use content performance data, audience / persona insights, and competitive analysis to develop the annual content strategy, customer journey mapping, and final content plan (omni-channel assets).
- Facilitate brainstorm sessions with cross-functional marketing teams to ideate content / assets to address gaps in the campaign customer journey.
- Build relationships with subject matter authorities (internal and external) to find, build, or optimize stories into multi-channel formats, in-house and/or with external agencies.
- From asset brief and SME interviews to outlines and copywriting to final asset delivery – you will be responsible for the production process for multiple content formats (e.g., email, webpages, eBooks, video scripts) that drive audience engagement, SEO relevance, and brand excellence.
- Lead asset production and promotional writing process crafted with third-party agencies, including SOW/PO management and project deadlines.
- Review campaign content built by other marketing content creators, such as SEO, product marketing, social, and PR, to drive consistency, quality, and accurate use of the Elastic style guide and campaign messaging.
- Work with demand gen, social media, paid, digital, etc. to ensure assets are tagged and promoted across Elastic marketing channels.
- Monitor content performance metrics, using data to optimize future content strategies and improve user engagement.
- Based on performance insights, provide recommendations on how to improve our content, including presenting to executive team members with the Director of Content & SEO, as needed.
- Bachelor’s degree in a Marketing, English, Communications, Journalism, or a related degree and/or relevant work experience
- 5+ years of proven experience in content strategy, content marketing, or a similar role within a B2B tech marketing environment (demand gen team experience recommended)
- Experience crafting customer-facing content across the marketing funnel, specifically TOFU and MOFU content
- Comfort advising creative agencies and writers, and collaborating with in-house designers, developers, and technology practitioners
- A strong understanding of SEO and digital analytics tools to optimize content experiences based on organic and paid performance data
- Experience in project management, with a proven record of successfully leading multiple projects and streams of work.
- Creative and critical thinking skills, with the ability to anticipate market trends and craft innovative content experiences
- Crafting content for product launches / releases, government, education, and/or healthcare
- Building persona profiles and messaging, and conducting user research and testing
Compensation for this role is in the form of base salary. This role does not have a variable compensation component.
These ranges representthe lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.
An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Applicants have rights under Federal Employment Laws, view posters linked below:Poster and (Poster)
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