Elastic Content Marketing Strategist 

United States 

393173853

Content strategy & planning

• Maintain the PubSec campaign content inventory and audit to improve existing assets, retire outdated/underperforming assets, and ideate areas for new content development.
• Use content performance data, audience / persona insights, and competitive analysis to develop the annual content strategy, customer journey mapping, and final content plan (omni-channel assets).
• Facilitate brainstorm sessions with cross-functional marketing teams to ideate content / assets to address gaps in the campaign customer journey.

• Build relationships with subject matter authorities (internal and external) to find, build, or optimize stories into multi-channel formats, in-house and/or with external agencies.
• From asset brief and SME interviews to outlines and copywriting to final asset delivery – you will be responsible for the production process for multiple content formats (e.g., email, webpages, eBooks, video scripts) that drive audience engagement, SEO relevance, and brand excellence.
• Lead asset production and promotional writing process crafted with third-party agencies, including SOW/PO management and project deadlines.
• Review campaign content built by other marketing content creators, such as SEO, product marketing, social, and PR, to drive consistency, quality, and accurate use of the Elastic style guide and campaign messaging.

• Work with demand gen, social media, paid, digital, etc. to ensure assets are tagged and promoted across Elastic marketing channels.
• Monitor content performance metrics, using data to optimize future content strategies and improve user engagement.
• Based on performance insights, provide recommendations on how to improve our content, including presenting to executive team members with the Director of Content & SEO, as needed.

• Bachelor’s degree in a Marketing, English, Communications, Journalism, or a related degree and/or relevant work experience
• 5+ years of proven experience in content strategy, content marketing, or a similar role within a B2B tech marketing environment (demand gen team experience recommended)
• Experience crafting customer-facing content across the marketing funnel, specifically TOFU and MOFU content
• Comfort advising creative agencies and writers, and collaborating with in-house designers, developers, and technology practitioners
• A strong understanding of SEO and digital analytics tools to optimize content experiences based on organic and paid performance data
• Experience in project management, with a proven record of successfully leading multiple projects and streams of work.
• Creative and critical thinking skills, with the ability to anticipate market trends and craft innovative content experiences

• Crafting content for product launches / releases, government, education, and/or healthcare
• Building persona profiles and messaging, and conducting user research and testing