Truist Sr Content Marketing Strategist 

United States, North Carolina, Charlotte 

263514462

: Here’s a summary of the essential functions for this job. Other duties may be performed, both major and minor, which aren’t mentioned below. Specific activities may change from time to time. So,here’s what we do:

• Be the Truist brand voice by championing our verbal identity principles through effective content strategy, writing, and editing, peer review, agency consultation, ongoing training and education, and pair writing with SMEs.
• Develop and execute content strategies to meet marketing objectives for aligned team(s) and work streams. This could include using research to determine the appropriate tactics for our various audiences and channels.
• Write and edit outstanding copy that’s creative, easy to understand, on-brand, and backed by data and research. Content could be for websites, applications, emails, videos, articles, reports, naming exercises, social media, ads, brochures, direct mail, and other marketing or service channels.
• Collaborate like a great teammate with business partners, marketing and brand strategists, product owners, UX, UI, and graphic designers, and other key stakeholders to deliver distinctive client experiences with compelling content.
• Love and champion editorial style by following, promoting, and adding to grammar and format guidelines to ensure quality, consistency, and brand alignment across product families within Truist.
• Lead with strategic solutions by understanding, applying, and disseminating content strategies and best practices in cross-functional teams.
• Adopt new and existing technology to capture, store, deliver and preserve Truist content.
• Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards

The following requirements represent the knowledge, skill, and/or ability to do the job. We’ll make reasonable accommodations to help individuals with disabilities perform essential functions. So,
here’s what we’re looking for:

• Bachelor’s degree in English, Marketing, Communications, Business Administration or related field, or equivalent education and related training
• 5+ years of content marketing-related experience, or an equivalent combination of education and experience
• Excellent writing and editing skills, including advertising/promotional/educational copywriting, copyediting, wordsmithing, voice and tone adaptation based on audience and channel

Skills and preferred qualifications that’ll help you stand out:

• Knowledge and expertise in insurance products and services
• Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way to teammates, partners, and senior leaders
• Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience
• Specialized content marketing and/or broad knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital experiences, personalization, audience targeting)
• Technical proficiency with Microsoft suite and Adobe creative suite
• Experience working in the financial industry
• Master’s degree in English, Marketing, Business Administration, Communications, or related field