Western Digital Channel Marketing Manager Latin America 

Brazil, São Paulo, São Paulo 

506179605

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Key Responsibilities:

• Develop and execute channel marketing strategies tailored for Latin America, aligning with overall business goals.
• Monitor and report on key performance indicators (KPIs) to evaluate the success of channel marketing programs
• Source, evaluate, and manage local marketing agencies and collaborate closely with promoters, monitoring their performance for optimal impact.
• Leverage local market insights and “out of the box” thinking to identify and utilize effective marketing channels.
• Optimize the marketing mix across online and offline channels to drive partner acquisition, prospect engagement, and revenue growth.
• Manage and coordinate a variety of marketing programs, including paid media, email campaigns, webinars, telemarketing, and events, in close collaboration with PR, product, and social media teams.
• Manage budgets and allocate resources effectively to maximize ROI on marketing investments
• Develop targeted messaging and programs to increase adoption among prospective partners in core markets and key verticals.
• Analyze market trends and competitor activities to identify growth opportunities
• Create and deliver compelling presentations and marketing materials for partners and internal stakeholders
• Provide guidance and support to channel partners to enhance their marketing capabilities
• Stay up-to-date with the latest marketing trends and technologies in the Latin American market

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
• 8+ years of experience in channel marketing or related field, with a focus on Latin American markets
• Proven track record of developing and executing successful channel marketing strategies
• Strong understanding of Latin American business cultures and market trends
• Excellent project management and organizational skills
• Proficiency in CRM software and marketing automation tools
• Advanced analytical and problem-solving abilities
• Outstanding communication and interpersonal skills
• Fluency in English and Spanish required; Portuguese is a plus
• Ability to travel within Latin America as needed
• Results-oriented mindset with a passion for driving growth through channel partnerships

Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future.
• You will be eligible to participate in Western Digital’s Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance. Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.
• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.