Airbnb Brand Marketing Manager 

United States 

497500485

A Typical Day:

• Define and articulate our brand positioning and messaging, ensuring consistency across all marketing communications.
• Develop and execute comprehensive brand marketing strategies that align with both Airbnb.org and Airbnb, Inc.’s marketing objectives.
• Lead brand activation initiatives, including events, sponsorships, and partnerships, to drive brand awareness and engagement.
• Develop and manage brand guidelines, ensuring that all marketing materials adhere to the brand standards.
• Collaborate with the Creative and Design team to build and rollout all branding assets such as logos, taglines, visual elements, and marketing collaterals.
• Collaborate with the creative team to develop compelling brand campaigns and storytelling that resonate with our target audiences.
• Monitor and analyze brand performance metrics and provide regular reporting to stakeholders about share of voice and brand positioning.
• Stay up-to-date with industry trends and consumer insights to identify new brand opportunities and innovative strategies.
• Manage relationships with external agencies and partners, including creative agencies and media outlets.
• Collaborate with the PR/Communication team to help build a robust PR strategy and ensure consistent messaging and brand representation across earned media channels.
• Collaborate with cross-functional teams, including Creative, Design and Product to drive brand campaigns.

Your Expertise:

• 5+ years of experience in brand marketing, PR/communications with a focus on brand strategy and execution.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Proven track record of developing and executing successful brand marketing campaigns and initiatives.
• Strong understanding of brand positioning, messaging, and visual identity.
• Excellent communication and storytelling skills, with the ability to effectively convey brand messages.
• Event design and management experience.
• Strong analytical skills with the ability to interpret data and consumer insights.
• Proficient in using brand analytics tools and platforms.
• Experience working in a fast-paced, tech-driven environment.
• Ability to lead and collaborate with cross-functional teams.
• Creative and innovative mindset, with a passion for building and evolving brands.
• Deep understanding of audience segmentation and ability to build brand campaigns for specific audiences.
• Experience doing brand marketing and strategy for social impact or social sector related work is a plus.