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Airbnb Brand Marketing Manager 
United States 
497500485

14.09.2024

A Typical Day:

  • Define and articulate our brand positioning and messaging, ensuring consistency across all marketing communications.
  • Develop and execute comprehensive brand marketing strategies that align with both Airbnb.org and Airbnb, Inc.’s marketing objectives.
  • Lead brand activation initiatives, including events, sponsorships, and partnerships, to drive brand awareness and engagement.
  • Develop and manage brand guidelines, ensuring that all marketing materials adhere to the brand standards.
  • Collaborate with the Creative and Design team to build and rollout all branding assets such as logos, taglines, visual elements, and marketing collaterals.
  • Collaborate with the creative team to develop compelling brand campaigns and storytelling that resonate with our target audiences.
  • Monitor and analyze brand performance metrics and provide regular reporting to stakeholders about share of voice and brand positioning.
  • Stay up-to-date with industry trends and consumer insights to identify new brand opportunities and innovative strategies.
  • Manage relationships with external agencies and partners, including creative agencies and media outlets.
  • Collaborate with the PR/Communication team to help build a robust PR strategy and ensure consistent messaging and brand representation across earned media channels.
  • Collaborate with cross-functional teams, including Creative, Design and Product to drive brand campaigns.

Your Expertise:

  • 5+ years of experience in brand marketing, PR/communications with a focus on brand strategy and execution.
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Proven track record of developing and executing successful brand marketing campaigns and initiatives.
  • Strong understanding of brand positioning, messaging, and visual identity.
  • Excellent communication and storytelling skills, with the ability to effectively convey brand messages.
  • Event design and management experience.
  • Strong analytical skills with the ability to interpret data and consumer insights.
  • Proficient in using brand analytics tools and platforms.
  • Experience working in a fast-paced, tech-driven environment.
  • Ability to lead and collaborate with cross-functional teams.
  • Creative and innovative mindset, with a passion for building and evolving brands.
  • Deep understanding of audience segmentation and ability to build brand campaigns for specific audiences.
  • Experience doing brand marketing and strategy for social impact or social sector related work is a plus.

How We'll Take Care of You:

Pay Range
$128,000 USD