Define and articulate our brand positioning and messaging, ensuring consistency across all marketing communications.
Develop and execute comprehensive brand marketing strategies that align with both Airbnb.org and Airbnb, Inc.’s marketing objectives.
Lead brand activation initiatives, including events, sponsorships, and partnerships, to drive brand awareness and engagement.
Develop and manage brand guidelines, ensuring that all marketing materials adhere to the brand standards.
Collaborate with the Creative and Design team to build and rollout all branding assets such as logos, taglines, visual elements, and marketing collaterals.
Collaborate with the creative team to develop compelling brand campaigns and storytelling that resonate with our target audiences.
Monitor and analyze brand performance metrics and provide regular reporting to stakeholders about share of voice and brand positioning.
Stay up-to-date with industry trends and consumer insights to identify new brand opportunities and innovative strategies.
Manage relationships with external agencies and partners, including creative agencies and media outlets.
Collaborate with the PR/Communication team to help build a robust PR strategy and ensure consistent messaging and brand representation across earned media channels.
Collaborate with cross-functional teams, including Creative, Design and Product to drive brand campaigns.
Your Expertise:
5+ years of experience in brand marketing, PR/communications with a focus on brand strategy and execution.
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Proven track record of developing and executing successful brand marketing campaigns and initiatives.
Strong understanding of brand positioning, messaging, and visual identity.
Excellent communication and storytelling skills, with the ability to effectively convey brand messages.
Event design and management experience.
Strong analytical skills with the ability to interpret data and consumer insights.
Proficient in using brand analytics tools and platforms.
Experience working in a fast-paced, tech-driven environment.
Ability to lead and collaborate with cross-functional teams.
Creative and innovative mindset, with a passion for building and evolving brands.
Deep understanding of audience segmentation and ability to build brand campaigns for specific audiences.
Experience doing brand marketing and strategy for social impact or social sector related work is a plus.