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Wells Fargo Senior Content Strategy Lead Corporate & Investment Banking 
United States, New York, New York 
494466751

29.05.2025


In this role, you will:

  • Develop strategic marketing initiatives that drive awareness of CIB’s growth and stature

  • Develop multi-channel, brand-building content that brings strategic initiatives to life, both on your own and in partnership with external agencies

  • Optimize CIB content across all touchpoints; ensuring it’s tailored to the specific characteristics and expectations of each format (i.e. print, digital, television/video, podcasts, social media, whitepapers, newsletters, webinars and events)

  • Leverage qualitative and quantitative data for content decisions and design recommendations

  • Partner with UX designers to ensure an engaging user experience


Required Qualifications:

  • 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

  • Experience developing brand-building content strategies for an Investment Bank, Asset Management, or B2B financial services company


Desired Qualifications:

  • Experience optimizing content across all touchpoints and delivery vehicles

  • Experience mapping content to user intent and adapting UX end-to-end processes

  • Experience presenting creative ideas and effectively influencing decision makers

  • Experience building strong relationships and collaborating across large organizations

  • Experience presenting information in a manner that persuades, and influences decision makers


Office Locations & Pay Ranges:

  • 150 East 42nd Street - New York, NY ($133,300 - $237,100)

  • 333 Market Street - San Francisco, CA ($133,300 - $237,100)

$133,300.00 - $237,100.00

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit for an overview of the following benefit plans and programs offered to employees.

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

29 Jun 2025


Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.