Wells Fargo Senior Content Strategy Lead Corporate & Investment Banking 

United States, New York, New York 

494466751

In this role, you will:

• Develop strategic marketing initiatives that drive awareness of CIB’s growth and stature

• Develop multi-channel, brand-building content that brings strategic initiatives to life, both on your own and in partnership with external agencies

• Optimize CIB content across all touchpoints; ensuring it’s tailored to the specific characteristics and expectations of each format (i.e. print, digital, television/video, podcasts, social media, whitepapers, newsletters, webinars and events)

• Leverage qualitative and quantitative data for content decisions and design recommendations

• Partner with UX designers to ensure an engaging user experience

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• Experience developing brand-building content strategies for an Investment Bank, Asset Management, or B2B financial services company

Desired Qualifications:

• Experience optimizing content across all touchpoints and delivery vehicles

• Experience mapping content to user intent and adapting UX end-to-end processes

• Experience presenting creative ideas and effectively influencing decision makers

• Experience building strong relationships and collaborating across large organizations

• Experience presenting information in a manner that persuades, and influences decision makers

Office Locations & Pay Ranges:

• 150 East 42nd Street - New York, NY ($133,300 - $237,100)

• 333 Market Street - San Francisco, CA ($133,300 - $237,100)

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.