Adidas ASSISTANT MANAGER PR ORIGINALS & STYLE TOKYO 

Vietnam, Ho Chi Minh City 

494066583

Key Responsibilities:

• Support development of Media Relations & PR plans to support the adidas brand priority concepts, categories, products, campaigns, and events primarily through product placement and pitching stories across lifestyle, culture, sports, art, music and fashion press.
• Develop plans and execute results driven PR programs that align with brands vision and business goals
• Build a strong media network across sport, fashion, lifestyle and news media and support execution of media events (press conferences, interviews, media days) with adidas ambassadors
• Become the knowledge source of key media trend under responsible category through daily interaction with key media
• Execute daily operation of media showrooms for Originals including seasonal press days and elevated media events, and integrate with all internal departments
• Support execution of strategic plan of how adidas ensures a permanent presence in the online titles (beyond just campaigns) with measurable KPI’s that affect brand health
• Support driving traffic to eCom by consistently linking all online coverage to .com and by establishing an ongoing alignment with the SEO team.
• Support planning, KPI setting and reporting against the key campaign calendar for Public Relations
• Support information flow across the Global and local PR network
• Support best practice sharing across all areas and agencies

Key Relationships:

• Local Brand Activation (Communications, Digital, Media, Retail, Sports Marketing)
• Tokyo Newsroom Social Team
• Global PR
• Local Cultural Marketing
• Local BU
• External Agencies (PR, Event)

Knowledge, Skills and Abilities:

• Mid level of strategic thinking and growing list of media contacts in the industry
• Ability to collaborate with internal and external cross-functional groups: brand activation, sports marketing and cultural marketing.
• Solid understanding of consumer messaging and brand reputation.
• Affinity with cross-channel PR and a strong background in media relations, journalism / writing, digital PR / social media and product leasing.
• Broad understanding of and passion for the lifestyle and culture industry.
• Strong written and verbal skills in Japanese, interpersonal and communication skills
• Experience in writing press release in Japanese a plus
• Strong presentation and organizational skills
• Business level in English and advanced skills in Microsoft Office Suite.

Requisite Education and Experience / Minimum Qualifications:

• University Degree in PR, Marketing, Communications or equivalent professional experience.
• Minimum 3 years of relevant work experience.